"E-Book Publishing Checklist"
Copyright © 2001 Milana Leshinsky
 

WORD COUNT: 680
PUBLISHING: Free if unchanged with the resource box included
at the end.
 

E-books are the latest craze on the Internet.  Why?  Because they
are easy to produce, free to deliver, and can create an
unlimited income if marketed correctly and consistently.

You can write an e-book about anything!  As long as people are
willing to pay for that information, it will sell.  It is also a
great way to self-publish fiction without spending a fortune on
print publishing.

How do you get started?  Follow this handy checklist:
 

Choosing a Topic
 

- Create an inventory of your skills
- Narrow down that list to the topics you are passionate about
- Choose the topic that most likely to have a wide and growing
  audience
"Ultimate Million-Dollar Idea Generator" - the best idea generation kit you will ever find!
Every time I open this book, I end up with at least 10-15 new ideas for my products. At first this
kit was available free from the author's web site. But after Jeff Gardner saw how popular and in demand it
became, he created a paid version of this product. A long time investment if you are constantly in a search
of creating new products and writing new books.
 
 

Define your Target Market
 

- Find your competitors using search engines
- List some problems and challenges your target customers might
  face
- Think of 4-5 possible titles for your e-book
- Get other people's opinions on each title
- Post your titles on relevant forums to see which one people
  like best (try http://www.ablake.net/forum)
 
 

The Ultimate Goal
 

Decide what you want to accomplish writing this e-book:

- Use it as an introductory product to a high-end product or
  service (has to be of high quality and reasonable price,
  and you must have the back-end ready)

- Make it your primary product for your business (should be
  a decent size e-book, with many extras, possibly a
  consultation included, can be mid-to-high price)

- Generate quick profits by selling reprint rights to this
  e-book (topic must be able to support a large audience and
  be unique from your competition)

- Use it as a lead generation tool (has to be free, enticing,
  and still have useful information)
 

Content Brainstorm
 

- Decide on the final topic and title for your e-book
- Write down everything you know about the subject
- Organize your list into sections, putting related points
  together
- Build your table of contents, with chapters and sections
  within chapters
 
 

Write Your E-Book
 

- Use your text editor or word processing program to write your
  book
- Spell check and re-read your book to ensure good flow
- Send it to your friends to read and ask for their testimonials
 
 

Design and Assemble
 

- Choose an e-book compiler (list of most popular compilers:
  http://www.mycoachingwebsite.com/ebook_resources.html)
- Find good images for the interior of your e-book (try
  http://www.arttoday.com)
- Put all the files and pages together and compile into an
  e-book
 
 

Build a Web Site To Sell Your E-Book
 

- Put a web site together (get a free start-up guide at
  http://www.firstbusinesswebsite.com/Guide.html)
- Set up an online payment system to accept credit cards on
  your web site
- Password-protect your e-book files
- Write a sales copy - text for your web site
- Add bonuses, guarantee, list benefits of your e-book
 
 

Design an E-Book Cover
 
 

Do not underestimate the power of a good book cover. A
great looking e-cover is known to increase sales 300% for
many authors
 

- Decide if you want to create your own e-cover or hire
  a professional designer

- If you think you are going to write more than 1 e-book,
  and want to save money, get the brand new eCover Generator
  program which will create your book covers in minutes:
  (http://www.helpingfoot.com/ebookcovers.html)
 
 

Time to Promote
 

Depending on what your "Ultimate Goal" is, your marketing methods
may vary.

- Create a free demo (or a free chapter) of your e-book and
  allow your visitors download it & give away to others
- Set up an autoresponder to follow-up with them later to
  upsell your back-end product or service
- Write articles, place classified ads, submit to search
  engines, start a newsletter, etc.
 

"The Marketing Man!" - a huge collection of resources for marketing your e-books.
This is the last product you will need for a long time, and unbelievably low priced, too!

For more e-book resources such as compilers, online payment
systems, idea generation tools and e-book promotion, visit
the E-book Resources at
http://www.mycoachingwebsite.com/ebook_resources.html
 
 

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Milana Leshinsky is a full time web developer
and the author of two e-books: "Create Your First
Busines Web Site in 10 days" and "65 Instant
Web Design Answers".
http://www.firstbusinesswebsite.com
http://www.instantwebanswers.com
~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~